In the days when everyone is calling himself an entrepreneur or claims to be thinking of starting a business, I often wonder what is the real, intrinsic value of some of these ideas. These weird ideas are being funded by the biggest VCs or/and accepted by accelerators. Startups going so niche, exploring weird angles of something a normal person would simply call “useless”.
One of the the latest startup I was discussing with Kuba is PetCube, a videocamera/pet food dispenser (not really, as it only throws few pieces of dry cubes as a treat) allowing you to “interact” with your pet while you are away. Although I love animals, I don’t get it. Actually… I do get that some people are so emotionally attached to their pets that they buy that. But what does it serve? We are gamifying real interactions with our pets. It reminds me a little of tamagotchi, with the difference that your tamagotchi character is your own pet.
Is this tech really solving the problem? IS there any problem? Maybe the problem is us not being able to to work out our life priorities, not enjoying time with out loved ones (may be the four and two legged ones) and working overtime for no good reason?
I guess these few months of absence from publishing were caused by my yet another painful burnout from fighting with the windmills. Nobody likes to admit failing or rather not-succeeding, and no work-in-progress without tangible results is stumbled upon. So we cling to what we know, what can’t hurt us (more than it’s doing already) and do not openly share messed up puzzles of unmaterialised goals.
We embrace big visionaries and men of action. We willingly share blunt headlines of latest tech inventions trying to take credit for other people’s bravery like those proud beer-pouring football fans who proclaim “WE won”.
Yet, most of us don’t have the balls to follow the same path. We fear being ridiculed for our unsuccessful attempts.
How do you get over the fear of leaving your comfort zone, e.g. quitting your secure job to build a start-up (hey, only 3 out of 4 fail) or leaving your predictable, emotionless relationship to the time undefined singleness?
You may start by realising that at the height of your current achievements, you still live in a cage. Imagine the most successful specimen in the animal kingdom, let’s call him Simba – living in the zoo. He gets his every meal, guaranteed and on time. He has no natural enemies. Even diseases and harsh climates are not a concern. Eat. Sleep. Die.