I guess these few months of absence from publishing were caused by my yet another painful burnout from fighting with the windmills. Nobody likes to admit failing or rather not-succeeding, and no work-in-progress without tangible results is stumbled upon. So we cling to what we know, what can’t hurt us (more than it’s doing already) and do not openly share messed up puzzles of unmaterialised goals.
We embrace big visionaries and men of action. We willingly share blunt headlines of latest tech inventions trying to take credit for other people’s bravery like those proud beer-pouring football fans who proclaim “WE won”.
Yet, most of us don’t have the balls to follow the same path. We fear being ridiculed for our unsuccessful attempts.
A lot of people think that highly successful have to be selfish, cruel horrible people to get to where they are (You probably think what the hell do I know if I’m not yet successful?).
While I believe this is true in some cases (as it is with every other social class), after analysing the lives of many already established, successful people and filtering public relations tricks from the real facts, I think shamelessness is the biggest secret to breaking through.
I’ve been getting this show on the road for a long long time, but I finally managed.
I want to explain why launching Evoque has taken me so much time already and is still not launched. I’m not looking for excuses. I know I could have done much better.